The Third Wave Coffee movement emphasizes high-quality, ethically sourced coffee
and celebrates the nuances of flavor in each cup. Unlike mass-produced coffee, Third
Wave Coffee is often single-origin, direct trade, and roasted to highlight each bean’s
unique characteristics. This movement has led to a surge in independent coffee shops
and a greater focus on brewing methods like pour-over, Aeropress, and siphon brewing.
Coffee has become an artisanal product, with baristas acting as craftspeople dedicated
to creating the perfect cup.