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C.R.E.A.M Luxury Coffee

Luxury Coffee with a
Purpose in Every Cup!

"Hope You Can Hold"

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Our Story

"Hope You Can Hold"

Every one of us has faced hardship. Brokenness, loss, seasons when our circumstances don't make sense. Similar to how a coffee bean meets the fire before its true flavor comes through, the heat reveals who we were meant to be. It's in these refining moments where our response becomes the catalyst to impact the future.

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C.R.E.A.M Coffee was forged from a story of overcoming and instills the belief that nobody is beyond redemption. After facing years of adversity, Founder Michael Etcheson rebuilt his life on a foundation of faith, which he infused in the name C.R.E.A.M: Christ Rules Everything Around Me. His story is a reminder that our setbacks don’t get the final word. Renewal is always possible.

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Thoughtfully sourced from high-grade beans, C.R.E.A.M crafts fresh, small-batch coffee you can feel good about drinking. Because when you choose C.R.E.A.M, you're pouring back. A portion of all proceeds goes to carefully selected nonprofits focused on restoration.

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Your morning coffee ritual can serve as a reminder of hope in difficult seasons and offer support to someone still in the middle of theirs. Every time you sip C.R.E.A.M, you're uplifting lives by placing proof of redemption into everyday hands.

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We were never meant to walk through the fire alone. We are called to unite, for the betterment of others.

Serving Coffee

I thought I’d tried the best.
Private clubs. Artisan roasters. $40 cups served with silver spoons and candlelight.
And yet… nothing prepared me for what I just stumbled upon.
A friend referred me to this gentleman’s coffee brand—and let’s just say, my palate (and nervous system) haven't stopped thanking me. I’ve become hypersensitive to low-quality beans over the years, and this? This was different. Rich, smooth, balanced. No jitters. No bitterness. Just pure, crafted excellence.
No flashy labels. No loud marketing. Just coffee that quietly, confidently speaks for itself.

Corporate Partners

TNWwcorporation logo – C.R.E.A.M Luxury Coffee community partner
Hart Marketing logo – C.R.E.A.M Luxury Coffee community partner

Our Community Partners

Sankofa Foundation logo – C.R.E.A.M Luxury Coffee community partner
Miles of Freedom logo – C.R.E.A.M Luxury Coffee community partner
Forgiven Felons logo – C.R.E.A.M Luxury Coffee community partner
Prison Entrepreneurship Program logo – C.R.E.A.M Luxury Coffee community partner
One Man’s Treasure logo – C.R.E.A.M Luxury Coffee community partner
Lesser Than the Least Ministries logo – C.R.E.A.M Luxury Coffee community partner
Gendercide Awareness Project logo – C.R.E.A.M Luxury Coffee community partner
Gathering on the Rock – C.R.E.A.M Luxury Coffee community partner
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