Proper storage is essential for preserving coffee beans’ freshness and flavor. The key
factors that degrade coffee are light, heat, moisture, and air. To keep beans fresh, store
them in an airtight, opaque container away from direct sunlight. A cool, dark cabinet is
ideal, while the refrigerator is not recommended, as beans can absorb moisture and
odors. For maximum flavor, grind just before brewing and aim to use beans within a
month of opening. Proper storage ensures every cup tastes as fresh as the first.